Our story

2. About Us

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Our Story

"Bringing what Iraqi Women Deserve"​

Founded by Shams Al-Khazraji ( the Famous Iraqi Beauty Influencer ) in 2018. AlMaqsad is now one of the leading beauty brand power wholesalers and distributors, with more than 200+ sales points in the 3 major Iraqi hubs.

Our Mission

is to enable easy and affordable access to beauty for Iraqi women.

Our Vision

is to become the leader in brand and beauty distribution in the MENA area.

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Quality beauty brands
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Certified cosmetics experts
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Natural & organic formulas
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Cruelty free products
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Laboratory medically tested

Beauty Brand Development in Iraq

AlMaqsad redefines Iraq’s beauty standards with meticulously curated luxury cosmetics. Our cruelty-free, medically validated formulas blend global innovation with local expertise, delivering unmatched quality for discerning clients across Baghdad, Erbil, and beyond.

Brand Distribution

AlMaqsad dominates Iraq’s beauty market with elite brand distribution since 2018, delivering certified cosmetics nationwide.

Cruelty-Free

We champion ethical beauty with 100% cruelty-free, medically tested formulas for Iraq’s conscious consumers.

Market Leaders

Pioneering Iraq’s beauty growth, we merge global trends with local demand for unstoppable brand success.

Organic Luxury

Premium organic cosmetics, rigorously tested, designed for Iraq’s rising demand for clean, high-end beauty.